Trailers are a huge part of the fabric of movies. They play before every film shown in theaters, and on every movie website around the world. They’re commercials, obviously, but they’re also more than that; miniature works of art that utilize the core elements of cinema—image, sound, music, action, editing—at their most pure and refined. And today at ScreenCrush we’re celebrating movie trailers by saluting the best sneak previews of 2014.
The term "product placement" feels insufficient to describe the role of Google in 'The Internship.' This is not so much product placement in a movie as movie placement in a product. For two hours, viewers are treated to a series of bright, high-energy sales pitches for the San Francisco search engine and its vast array of products and services -- Google Play, Google Drive, Google Helpline, Google Maps and, of course, plain-old Googley Google -- plus, occasional attempts at comedy from Vince Vaughn and Owen Wilson while they stand in front of giant Google logos. Shameless? Absolutely. But that wouldn't be such a problem if 'The Internship' wasn't so mirthless, as well.
From the earliest days of his appearances in Marvel Comics' 'Tales of Suspense,' Tony Stark has always been modeled after aviator/inventor/industrialist Howard Hughes. With 'Iron Man 3,' Stark assumes a new dimension of Hughes' persona: that of the paranoid shut-in who, in his later years, became notorious for roaming his private floor of the Desert Inn Hotel in Las Vegas, freaking out about invisible germs and collecting jars of his own urine. 'Iron Man 3's' Tony Stark, played once again by the inimitable Robert Downey Jr.isn't quite that bad, but he's getting there.
After the events chronicled in 'The Avengers,' where Manhattan was nearly leveled by invading aliens and Tony himself was almost killed, he's become obsessed with upgrading his armor -- leaping all the way from the Mark VII to the Mark 42 in a matter of months. When anyone mentions New York or aliens, Tony gets panic attacks. There's a reason Daredevil, not Iron Man, is the Marvel hero known as "The Man Without Fear." Poor Tony is terrified.
My grandmother, Rhoda Singer, died earlier this year. She lived much of her life in Brooklyn and was a Brooklyn Dodgers fan. Her favorite player was Pee Wee Reese, the Dodgers' scrappy white shortstop who famously silenced a racist Cincinnati crowd by putting his arm around his black teammate Jackie Robinson during pre-game warmups.
I thought about my grandmother a lot while watching '42,' the new biopic of Jackie Robinson and his quest to break the color barrier in baseball. On an intellectual level, I can tell you a dozen things wrong with the movie, from its excessively preachy dialogue to its bloated length. But on an emotional level, I have to admit that this movie bypassed my brain and grabbed my heart, pulling each and every string contained therein firmly and repeatedly. It's a pretty good tribute to a great man. And when Pee-Wee and Jackie embraced on that field in Cincinnati I cried.
"Let's hope this still works," says David (Shiloh Fernandez) as he puts a key into the door of his family's old cabin in the woods. But of course he's not just talking about the key; he's talking about the idea of remaking 'The Evil Dead,' the 1981 cult classic that launched the careers of writer/director Sam Raimi, producer Robert Tapert, and star Bruce Campbell and remains close to the hearts of discerning horror fans everywhere. Between the original film and its two sequels, 'Evil Dead II' and 'Army of Darkness,' Raimi, Tapert, and Campbell created one of the most iconic horror franchises of all time. But that was thirty years ago. Times change; tastes change. And in the interim, 'Evil Dead' has been ripped off by so many other movies its plot smells about as fresh as a fruit cellar full of rotting cat corpses. Forget hoping it still works; you'd need the mother of all prayers, and maybe a blood sacrifice or two, to make an 'Evil Dead' remake click.
James Franco might not be the best actor working in movies today, but he's almost certainly the most fearless. His choices are as unpredictable as they are gutsy. He'll try just about anything: television dramas ('Freaks & Geeks'), soap operas ('General Hospital'), comedies ('Pineapple Express'), and big blockbusters ('Spider-Man,' 'Rise of the Planet of the Apes'). His latest role, in Harmony Korine's 'Spring Breakers,' might be his craziest and most daring to date. He plays Alien -- pronounced "A-Leen" in Franco's South Florida drawl -- a drug dealer and aspiring rapper who likes to boast that he's from another planet. Franco's performance is suitably extraterrestrial: hilarious, disturbing, deranged, poignant and endlessly quotable. In an instant classic scene, Alien shows off all his prized possessions -- machine guns and money and nunchucks and 'Scarface' DVDs on constant repeat -- while screaming "Look at my s---!" Alien's orders are superfluous; any time Franco's onscreen, you can't take your eyes off him.
In his recent autobiography, Arnold Schwarzenegger describes his part in 'The Last Stand' as "a great, great role." He plays Ray Owens, a former LAPD cop who retired to his hometown in Arizona after his partner got crippled in a botched drug raid. Now the local sheriff, he and a few bumbling deputies are all that stands between the Mexican border and a ruthless drug kingpin. "The sheriff knows if he succeeds," Schwarzenegger writes, "it will mean everything to the town. His reputation is on the line. Is he really over the hill or can he do it?"
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