A jury has found businessman Mark Strong guilty on all counts related to the Zumba prostitution case that gained intense media attention and thrust the small town of Kennebunk, Maine, into the national spotlight.

Jurors deliberated for most of the morning before finding Strong guilty on 13 counts including promotion of prostitution and conspiracy.

The defense had argued that Strong, 57, was infatuated with Zumba instructor Alexis Wright and helped her start her fitness business, but did not profit from her activities.

Wright, 30 of Wells, will be put on trial separately. She faces more than 100 counts of prostitution in the case, which has also resulted in charges against more than 60 local men -- and one woman -- for engaging a prostitute.

Wright has pleaded not guilty.