A new sportsmanship tradition continues.

When the Bruins lost to the Blackhawks in the Stanley Cup finals, the Blackhawks took out a full page ad thanking the team and fans for their sportsmanship. That act of kindness has been passed on. Now that the Sox are world champs they wanted the thank the Cardinals and their fans for quite the series.

The Red Sox took out a full page ad in the St. Louis Post-Dispatch. It reads:

On behalf of our partners and the entire Red Sox organization, thank you St. Louis. The warn Midwestern welcome you extended to our team and our fans during this year’s hard-fought World Series is truly appreciated. Your region, its people, and the entire Cardinals organization represent everything that’s great about baseball.
We share the same colors and rich, storied baseball history that stretches from Musial to Williams, to Molina and Pedroia. We’re both home to the most loyal, passionate fans in the game. And the four World Series in which we’ve gone head-to-head are all etched in the memories of those who love our sport.

So we tip our caps to each and every one of you. We look forward to seeing you again next August. Let’s hope that it’s just a prelude to meeting again in October.

John Henry, Tom Werner, Larry Lucchino

Let's hope we send out another love note this sports season! Boston Strong!