A beverage commercial airing in the Czech Republic shows a flight attendant telling an airplane full of passengers that they're all going to die. She says, "I'm going to be the first to leave this plane, and you're all going to die." She gestures at specific passengers, saying, "Dead, dead, dead," then points at herself, adding, "Alive." The commercial's tagline reads, " Zenonade: At Your Own Risk. "The CEO at the Agency where the spot was created, explained, "I expected [the reaction] to be worse. This is not meant to be serious."