While it'd be surreal today to see a recording artist leading staffers through an on-air holiday singalong, at the time, it was a perfectly MTV thing to do.
When MTV launched, the music industry’s concept of artist promotion completely changed. How would Tom Petty's defiantly gimmick-free, rugged Americana fit in?
David Bowie didn't just talk the talk when it came to a passion for R&B music. He walked the walk by openly questioning MTV on its lack of early-era diversity.