Smartphone Revolution II – Dying Breed
Seems like every day someone does another study of Smartphone users and all the nifty ways they get through life quicker and more efficiently with an app. As for me, I am app-less and more apt to look in a consumer reports magazine than to even look anything up on-line at all. Moreover, I almost dislike the silly things, smart or not, because talking to anyone that has one feels like I take second place to a hockey puck. In Smartphone Revolution I, it was shown that the average smartphone user checks the device about every 6.5 minutes. Not thinking that was right I asked a few folks here that use them and they all seemed to think that sounded about right. Which means if you are having a 30 minute conversation with one of them they have paused to check their phone almost 5 times. Gives me the willies just to imagine. If you are the same, bad news we are the dying breed and it may be time to drink the Smartphone cool-aid and give in.
In the latest study, 58 percent say they’ve never been criticized by friends for using their phone in a social setting because their pals also frequently use a mobile device; it’s 80 percent for those under the age of 18.
The study conducted by mobile video and media company Vuclip, of more than 120 thousand respondents around the world showed: 62 percent of respondents said they look up information on their phones when considering an important purchase. That’s much more than the 10 percent who instead use their home computer to research a product.
It seems that the younger you are, the more likely you are to rely on a smartphone when shopping. Eighty-two percent of respondents under the age of 18 say they use their mobile device to look up info.
A few other nuggets from the survey :
* 56 percent of respondents name their phone as the first thing that people notice about them, before clothing, cars, or watches. For those under the age of 18, the number rises to 82 percent.
* Forty-eight percent say they have been ashamed in the past to let people see their phone because it was too old; it’s 78 percent for those under the age of 18.
Imagine what they’d think of me, my phone can still be butt dialed. Lord help me I’m so ashamed.