Back a while ago Patriots coach Coach Bill Belichick's came up with the Patriot's mantra, "Do your job."., and so they did.  Now the AP reports that the ball players weren't the only ones he inspired.  Giffords the Maine-based ice cream maker has come up with the new flavor "Dough Your Job." as a nod to Bill.

But things don't stop there, Gifford's Famous Ice Cream became the official ice cream of the Patriots last month. The new flavor was on the menu at Thursday night's Patriots' final preseason game against the New York Giants.

So what's in it?  Reports are ir features caramel footballs and cookie dough in vanilla ice cream with chocolate fudge. Giffords is currently hustling to get the treat into stores. across New England.

This is not the first time they have partnered with a NE Sports team.