Everyone from Maine knows and loves the “Marden’s Lady” and the legendary TV ads.

6 Years on Television

Karmo Sanders created “Birdie Googins” around 2007 and appeared on Marden’s commercials for six years until 2013.

Maine Humor with an Accent

Googins had a wicked "Mainah" accent with a great sense of humor, and told it to you straight.

Famous Slogan and Persona

For years, Marden’s had a hit on their hands with Birdie's persona and the store's still famous slogan “I should have bought it when I saw it at Marden’s.”

Watch The Ads Again

Watch some of the ads below and relive the magic. This is Maine TV at its finest.

Iconic Marden’s Lady Ads:

The “low budget” look to the commercials was a hallmark and worked better than an over-polished production.

Birdie's personality and Marden’s popularity were the featured stars in Maine.

Iconic Character

Birdie Googins is an epic character and tapped into Maine humor and culture. She will always be remembered and live on in the ads.

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From "Who Shot J.R.?" to the tearful goodbye on the final episode of M*A*S*H, TV Guide — and those unforgettable covers — were once a treasured part of every TV lover’s routine.

Gallery Credit: Stephen Lenz

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Before Google Earth and instant streaming, your imagination had to do the traveling, and TV and movies were your passport. From pirate coves to suburban streets, these were the places every kid dreamed of visiting.

Gallery Credit: Stephen Lenz

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