U2? Wow, I thought.  I watched Lady Gaga's jump from the top of that stadium.  I watched the Boss come sliding across the stage on his knees and Prince is well Prince.  So how did GQ's entertainment reporters come up with U2's accolades?

Kevin Winter, Getty Images

Well it appears that locations may be the defining factor for business but timing and sensitivity is what wins the halftime show awards.

Scott Meslow, GQ.com writes: It's been 15 years since Super Bowl XXXVI, when U2 played what I would argue is the greatest halftime show in Super Bowl history. It was on February 3, 2002—less than six months after the 9/11 attacks—and U2 was tasked with making a meaningful, transcendent tribute that would appeal to millions of viewers who had tuned in to escape such a dark and troubling time.

  • The brilliance of U2's show starts with a carefully selected three-song setlist: "Beautiful Day," "MLK," and "Where the Streets Have No Name."
  • "Beautiful Day" is the obvious choice—their big, rousing hit from their 2000 album, All That You Can't Leave Behind. But it's also a pretty meaningful choice—a tribute to forward-looking optimism at a time when a bunch of us needed it. Bono has described it as a song about "a man who has lost everything, but finds joy in what he still has," and that's just about right for the United States in 2002.
  • And instead of starting on stage, Bono is performing the whole first verse while walking through the crowd. It's a hell of an opener.

See the full article here.

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